Welcome to Borshch,
we're so much more than a website

Here at Borshch, things are a little different.

We're a family run company established in Birmingham and the West Midlands since 1982, and we've been serving and selling to our loyal customers and supporting our local communities and charities through a range of means ever since. We've learnt a thing or two in our almost 40 years of being established, and the fact we've served over one million customers since our birth shows that.

Our customers are our life blood, and we still serve customers and their families that came to us all those years ago to this very day. We have three of the largest appliance stores in the country, stocking both discounted slightly damaged goods, as well as high end premium brand new appliances, all fully guaranteed, covering all desires and budgets.

We also design and sell the absoloutely gorgeous Symphony & Laura Ashley range of kitchens at our flagship Erdington superstore, and we have over 40 years of experience and knowledge trained into every member of staff to ensure that you get the best service around when shopping for kitchens and appliances, and with thousands of applainces on display ready to take away over all of our stores, why not pop in store or give us a call today to experience the Borshch service for yourself.