Borshch Erdington Superstore

53 - 59a High St
B23 6QU

Opening Times

Mon to Sat 09:00 AM - 5:30 PM
Sunday 10:00 AM - 4:00 PM



Our brand new flagship store is now open displaying a huge range of new and graded kitchen appliances at amazing prices.

We also are proud to showcase our brand new fitted kitchen showroom. We decided that 2019 was the right time to expand our company and introduce a beautiful range of kitchens, bedrooms and bathrooms. We are committed to delivering the very best service from design to installation and everything in between. Offering the same award winning customer service giving expert help and advise to help you create your dream kitchen. We have brought together some of the most innovative products and industry leading suppliers to create a showroom that will have something for everyone.

Our friendly and knowledgeable staff are on hand to give you all the help and advice you need in choosing the right appliance for your requirements and budget. Our extended warranty will give you any further peace of mind you may need. Established in 1982 and having served almost a million happy customers, you know you are in safe hands shopping at Borshch.

Our new store comes complete with our experienced kitchen designer, who provides a specialist consultative service to customers, guiding them from the initial concept, to materials, lighting, colours all the way through to installation. In fact, within weeks of opening our design studio has been inundated with projects and orders. At Borsch Erdington we offer a unique kitchen design service allowing you to craft the kitchen of your dreams for a very attractive price.

Borshch Erdington is also the new home of the Big Hoot Owls,  Originally part of ‘The Big Hoot’ public art trail in 2015, they stand more than 5ft tall and include an Ozzy Osbourne owl and a striking Ancient Egypt-themed figurine.The set of 13 were purchased at auction when the entire collection of 100 went under the hammer in aid of Birmingham Children’s Hospital. They have taken roost by windows, escalators and showrooms at the superstore so why not come down and see the owls.